Referral + promotion when your knowledge area is in play
Coach or Partner?
Same platform commitment. Different proof, pathway depth, and commercial role.
Certified generalist
What we ask
- Credential from ICF, EMCC, or equivalent + verifiable ID
- Years of practice and general specialties
- Short generalist pathway (ethics, agency, check-in craft)
- Optional materials; credential is primary proof
How you get paid
- Pro + Check-in = brief accountability — not full coaching
- Full coaching on Cal.com at your rates
- Platform-facilitated revenue: 75% / 25% split
Domain expert · referred consultant
Example stress-test lane: spatial strategy, neuro-architecture, and environments that shape executive focus (e.g. practitioners like Hatice Yavuz / aitcHes).
What we ask
- One clear expertise lane (narrow, not “I do everything”)
- Website or LinkedIn (source for promotion copy)
- 2–5 proof artifacts: your published work, talks, case studies, or reference materials (URLs)
- Narrow expertise pathway drill-down into that lane only
- After approval: link contact, tool(s), capabilities, successes, outcomes, testimonials (+ optional Cialdini-style proofs)
After referral + consulting contract
When MAGGie refers a member and a consulting contract is in place, you enter a referral fee (amount not fixed). Suggested starting point: US$50 / month, recurring until cancelled.
- Reminders go out 10 days before the next billing date
- You can change or cancel the fee; transparency over lock-in
- Billing automation is wired in Square setup — see note below
Walk your own pathway — then go live
Coaches take a short generalist drill. Partners take a narrow deep-dive into their lane, logging published work as proof artifacts. Then referrals can begin.
Start expertise onboarding Read partner termsBook paid coaching on Cal.com
Coach application
Tell us about your practice. We verify credentials, then invite you to the expertise pathway.